The performance-brand false binary
We stopped arguing about the split and started measuring what compounds. The model my team uses now.
Marketing Leadership & Growth
I help brands grow up, not just grow.
Notes from inside a fast-scaling e-commerce brand: the trade-offs, the org calls, and the marketing that compounds.
Two things I think about every day.
01
Marketing strategy & trends
Performance, brand, and everything between: what's working now in e-commerce, what's noise, and how to tell the difference.
02
Leadership & management
How to grow from a great marketer into a leader people want to work for: hiring, teams, decisions, and the hard parts nobody warns you about.
Recent thinking.
All insightsRunning a team of nine without becoming the bottleneck
Delegation isn't a personality trait, it's a system. Six things I got wrong first.
Retention is a positioning problem
Most churn shows up in acquisition. What changed when we stopped blaming the CRM.
The newsletter
One considered email, roughly monthly.
The thinking behind a real decision, written for people doing the work. No roundups, no spam, unsubscribe anytime.
About
I lead marketing at a fast-growing CEE e-commerce brand. This is where I think out loud about the parts of the job the case studies leave out.
More about meWork with me
- Speaking
- Conferences and panels on marketing in high-growth e-commerce.
- Advisory
- A small number of early-stage brands, by introduction.